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Principal Associate, Public Relations

ID de l'offre R103307 Date de publication 12/02/2020 Lieu Toronto, Ontario
161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,

Principal Associate, Public Relations


Capital One is looking for a creative and dynamic communicator with experience executing and supporting integrated, consumer-facing PR programs and thought leadership campaigns. This role will help support Capital One Canada’s business. This is an exciting time to join this business and make a tangible impact in telling a compelling story that communicates the benefits and features of Capital One’s branded card products and services, and enhances perception and overall awareness of the company.


This position requires strong written and verbal communication skills, demonstrated experience executing programs with highly measurable results, and a solid understanding of the Canadian media landscape. 


Job Responsibilities:


  • Assist in the execution of comprehensive brand PR campaigns and thought leadership initiatives. This could include developing effective communications materials such as PR plans, press releases, media alerts, executive speaking remarks, social media content and other documents for various audiences. 

  • Identify news hooks and agile PR opportunities that support business objectives.

  • Develop and enhance mutually beneficial relationships among target media.

  • Coordinate outreach, leveraging key contacts and manage relationships to ensure media coverage across a range of media verticals

  • Support relationships with third-party influencers that can contribute to and amplify our content. Help develop powerful, dynamic, influencer content that can be adapted and shared across a variety of internal and external channels. 

  • Execute flawless media engagement through comprehensive spokesperson prep, on the ground support, and follow-up

  • Support media monitoring including circulation of key media clips to internal stakeholders and delivery of a daily media report

  • Work closely and engage with the Brand organization, and agency partners in support of campaigns and day-to-day activity

  • Leverage the latest measurement tools and technology to assess effectiveness of ongoing communication activity 

  • Support other tasks as assigned, including researching reputation and risk concerns, etc.

  • Maintain a deep understanding of the products, services, and priorities of Capital One and Capital One Canada



The successful candidate will demonstrate: 

  • Expert media relations skills

  • Experience working with multiple constituents, including peers and senior management

  • Creative, integrative problem-solving and structured thinking

  • Strong understanding of and experience supporting brand PR efforts across the paid/earned/shared/owned spectrum

  • Deeply rooted understanding of the public relations industry, and related knowledge of key trade publications, genre publications, and local/national outlets

  • Role of Corporate Social Responsibility (CSR) in driving brand promise

  • Self-motivated with strong organizational skills, analytical talent and attention to detail

  • Excellent presentation skills

  • Strong project management skills and ability to handle multiple projects simultaneously

  • Passion to work as part of a highly collaborative culture, and stay calm under intense pressure to manage rapidly changing priorities



Basic Qualifications:

  • Bachelor's degree

  • At least 3 years of public relations experience, including thought leadership, consumer media and influencer relations


Preferred Qualifications:

  • Bilingual (English and French) capabilities - verbal and written

  • Ability to submit 1 to 2 writing samples upon request

  • 2-3 years of digital marketing experience with a focus on content development, distribution and analytics

  • Deep understanding and expertise in executing integrated marketing campaigns to achieve measurable results based on business objectives

  • Experience working, partnering with and influencing multiple constituents and stakeholders (internal and external), including senior executives

  • Previous experience in an agency environment, professional services, financial services industry or large, matrix organization is an asset


Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Who We Are

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.